MEET THE TEAM

JAMES BLANCHARD (JB)

CO-OWNER + PERSONAL TRAINER

James Blanchard Bio
Education: BSc Sport Science (first class hons.) - University of Brighton.
Practical experience: over 10,000 hours personal training and nutrition coaching with many a happy client along the way.
Favourite childhood TV/show film: it's a tie for Indiana Jones - Raiders of the Lost Ark and Star Wars - Empire Strikes Back.
Favourite drink: whisky sour
Hi, I'm James Blanchard aka JB, co-owner here at FORM Personal Training. I'm a personal trainer, nutrition coach, prestige level ice-cream taste tester, average photographer and barbell enthusiast. I have a BSc (first class hons.) in Sport Science, I am proud to be a Mental Health First Aider and hold the FMS, CSCS and Pn1 qualifications.
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JOE BIRCH

CO-OWNER + PERSONAL TRAINER

Joe Birch Bio
Education: BSc Sport & Exercise Science, MSc Exercise Physiology - Loughborough University.
Practical experience: S&C coach for two elite level rugby league teams plus 12000 hours of personal training. I've got more success stories than I can count and I'm hungry for more!
Favourite childhood TV/show film: Easy. Jurassic Park.
Favourite drink: Espresso martini followed by Hendricks & Tonic (not in rank order, drank in that order.
Hi, I’m Joe – I’m not an Adonis of a man (and I’m definitely batting out of my league with the missus) and I’m sure there are a million Instagram Personal Trainers with a better body than me. But crucially, I’ve been happily maintaining my body at a level that I’m extremely happy with for the last 15 years.
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JIMMY SYKES

PERSONAL TRAINER

Jimmy Sykes Bio
Education: Military boarding school, MSc & BSc in Sport & Exercise Science, FRC Mobility Specialist
Practical experience: Over 5000 hours of work as a coach and massage therapist
Favourite childhood TV show/film: A tough choice between The Matrix & Power Rangers
Favourite drink: Mars milkshake
Hi, I'm Jimmy, Personal Trainer here at FORM and one half of Lift Eat Move.

Upon finishing university, I started my career in the fitness industry working with people as a massage therapist. I joined a local football club and rugby club as their “Match-Day Physio” and was responsible for rehabilitating the injured players. I quickly became obsessed with the importance of exercise and movement to maintain robust joints and not get stuck in a cycle of injury and rehab.
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LIVI CHAPPEL

PERSONAL TRAINER

Livi Chappel Bio
Education: BSc Biomedical Science, King's College London with a specialism in Exercise Physiology and Nutrition
Practical experience: 4 years working in a range of teams within the NHS, including pulmonary rehab, elderly care and maternity.
Favourite childhood TV show/film: Impossible to choose between all the Harry Potter films!
Favourite drink: Whiskey sour
Hello, I'm Livi! I'm a personal trainer here at FORM as well as, along with Jimmy, half of Lift Eat Move.

I studied my BSc at King's College London in Biomedical Science and throughout my studies took a keen interest in health and fitness. This led for me to take a slant towards Exercise Physiology and Nutrition as my main focus and specialism in my degree.
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JAMES ARMAH

PERSONAL TRAINER

James Armah Bio
Education: BSc Strength & Conditioning, Science, PGDip Sports Therapy - Gloucestershire University
Practical experience: Over 5000 hours of coaching and treatments from international athletes, university teams and remedial clients.
Favourite TV show/film: American Gangster
Favourite drink: G&T. Easy. Versatile and refreshing.
Hi there! I'm James.

Over my 28 years (even though my hairline would indicate a lot longer), I've tried my hand at most sports that you can think of. However, one stood out - American Football was my first true love. As a 13 year old 5ft 5" 16st chunk, I first tried my hand with a team in London. Let's just say in my first session I had about as much success with it as I did with the ladies. It was pretty bleak. However, being surrounded by huge ex-NFL European players, I was motivated to get into the gym, shift some tin, and get better every week.
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VAL SIMPSON

PERSONAL TRAINER

Education: Level 3 Qualified Personal Training Diploma, Nutrition Advisor
Favourite childhood TV show/film: The Rocky movies on the big screen! And Twin Peaks on TV.
Favourite drink: a glass or two of red wine (French Pinot Noir or Argentinian Malbec)
Hi, I'm Val, Personal Trainer here at FORM and one half of The Health Boost.

After a career in banking in Paris and London, I took a break to spend time with my kids, and realised that there was more to life than sitting behind a desk!
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AIDAN STREAT

PERSONAL TRAINER + SPORTS REHAB SPECIALIST

Education: MSc in Sports Rehabilitation - St Mary's Twickenham University, BSc Sports Coaching and Education - Gloucestershire University. Over 5 years experience assessing, rehabbing, treating (through massage and other modalities) and personal training/coaching individuals.
Favourite childhood TV show/film: Tough decision between the Batman and Lord of The Rings trilogies. TV show = easy, FRIENDS!.
Favourite drink: Another easy choice, spiced rumbo and coke with lime (particularly Captain Morgan Black Spiced Rum... mmm...)
Hey people, Aidan here. I'm 28 and yeah, okay, I may not look it, but I have acquired over 5 years of rehab and training experience. I'm a sports/MSK rehabilitator and a movement coach (movement coach may seem like a broad term, however, it is just a good combination of mobility/flexibility, personal training, massage as well as strength and conditioning).

I'm privileged to be a trainer here at FORM in this great team. I am also the owner of REFORM Performance Clinic, which is situated downstairs at FORM.
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