JAMES BLANCHARD (JB)
CO-OWNER + PERSONAL TRAINER
Practical experience: over 10,000 hours personal training and nutrition coaching with many a happy client along the way.
Favourite childhood TV/show film: it's a tie for Indiana Jones - Raiders of the Lost Ark and Star Wars - Empire Strikes Back.
Favourite drink: whisky sour
Growing up, I found my teen years difficult - I grew up dealing with anxiety, depression and low self esteem. Little did I know that my therapy would come as a present at the age of 14 in the form of a set of weights. I morphed into a "bro" overnight and would follow terrible routines in magazines, doing endless sets of bicep curls in the hope of becoming a babe magnet. My biceps did get bigger, but I'm still waiting on the babe magnet part.
Even if getting bigger biceps isn't your cup of tea, here's the important part. The body that the magazine promised me ("Get Six Pack Abs in Six Weeks!") didn't quite materialise, but that didn't matter. The focus and direction that training gave me meant my confidence and wellbeing absolutely skyrocketed.
My experience without a doubt underpins my love for doing what I do. I recognise the positive effect training had on me and I take no greater pleasure in helping others do the same. This is exactly why a year after receiving that weights set, my first work experience gig was working in a gym, and it's what I've continued to do in some capacity ever since!
If you'd like to work with JB, click here.
CO-OWNER + PERSONAL TRAINER
Practical experience: S&C coach for two elite level rugby league teams plus 12000 hours of personal training. I've got more success stories than I can count and I'm hungry for more!
Favourite childhood TV/show film: Easy. Jurassic Park.
Favourite drink: Espresso martini followed by Hendricks & Tonic (not in rank order, drank in that order.
I’m not trying to be a d!ck here, but aren’t you sick of taking advice from a ripped celebrity or PT whose lifestyle you can’t relate to and isn’t actually remotely qualified to tell you how to go about your daily life? PT is way more than just weight loss, but helping people lose weight and feel more confident in their bodies is what I enjoy most about my job.
I’m just a normal person that likes the good things in life – food, alcohol and lazy days. Granted, I am extremely passionate about sports science and the fitness industry but I don’t exercise like a mad person (it’s really not necessary…) or eat like a sparrow. I truly enjoy helping people lose weight and generally feel better about themselves, so as jobs go, what I do is fairly decent! In short, you should be getting advice on how to manage your weight from someone who can relate to you.
Put simply, I’m just a 30 something bloke with a lot of experience helping other people with normal lives and regular families move more, eat better, look better and feel happier. We all have busy hectic lives and the fitness industry can be very confusing – it’s my goal to simplify that process.
If you'd like to work with Joe, click here.
Why TRAIN AT FORM?
Practical experience: Over 5000 hours of work as a coach and massage therapist
Favourite childhood TV show/film: A tough choice between The Matrix & Power Rangers
Favourite drink: Mars milkshake
Upon finishing university, I started my career in the fitness industry working with people as a massage therapist. I joined a local football club and rugby club as their “Match-Day Physio” and was responsible for rehabilitating the injured players. I quickly became obsessed with the importance of exercise and movement to maintain robust joints and not get stuck in a cycle of injury and rehab.
My career as a Personal Trainer started soon after with a focus on special populations, and those with injuries and mobility issues. I have trained clients from all walks of life with a variety of goals; from podiatrists looking to run marathons, CEOs rehabilitating ACL surgeries, busy Mums wanting to lose post pregnancy weight, to Grandmas simply being able to pick up the kettle pain-free.
My training philosophy centres on ‘Quality of Movement’, where there is no excuse for a poor rep. Create solid foundations, groove movement patterns and build progressively at your pace. Move the way nature intended and be ready for whatever life throws at you.
I put your health first and will ensure your session is the highlight of your week. Always at the end of the phone should you need me. Be stronger, live healthier, feel better.
If you'd like to work with Jimmy, click here.
Practical experience: 4 years working in a range of teams within the NHS, including pulmonary rehab, elderly care and maternity.
Favourite childhood TV show/film: Impossible to choose between all the Harry Potter films!
Favourite drink: Whiskey sour
I studied my BSc at King's College London in Biomedical Science and throughout my studies took a keen interest in health and fitness. This led for me to take a slant towards Exercise Physiology and Nutrition as my main focus and specialism in my degree.
I've worked in a wide range of teams in the NHS including pulmonary rehabilitation, elderly care, maternity as well as patients with diabetes, Parkinsons disease and those with cardiac conditions. This experience made me strongly believe that exercise should be accessible to everyone, not just those who slot into the traditional, narrow box of being what we'd typically associate with being fit and healthy. Exercise should be an enjoyable addition to a health lifestyle, never a punishment or a chore!
I will make sure that each session with me is a positive, empowering experience, and one that challenges your pre-conceptions of what your body is capable of, leaving you feeling better than you did at the start.
I'm more gentle in nature and more softly spoken than your typical personal trainer. However, I will nevertheless help push you to achieve your goals and realise your full potential.
If you'd like to work with Livi, click here.
Favourite childhood TV show/film: The Rocky movies on the big screen! And Twin Peaks on TV.
Favourite drink: a glass or two of red wine (French Pinot Noir or Argentinian Malbec)
After a career in banking in Paris and London, I took a break to spend time with my kids, and realised that there was more to life than sitting behind a desk!
In 2017, I started The Health Boost with my friend Kat, a nutritional therapist, hoping to inspire and help families by sharing our love for good, nutritious food and simple healthy lifestyle tips. That year, I also plucked up the courage to go back to studying and focus on my passion for sport and exercise. Fast forward to summer 2018, I qualified as a level 3 personal trainer. Best thing ever! This year, I will be studying for another qualification in Mental Health & Wellbeing - I love learning!
I am passionate about women's health through lifestyle, sensible personalised nutrition and balanced exercise. My training style is fun and energetic. No one session is the same and it absolutely has to be enjoyable and challenging. I am a big fan of training those of you who bring a gym buddy too!
My aim is to make you stronger and more confident in your body and what it can, and will achieve.
As a final statement from me, remember that exercise is for life, not just for January!
If you'd like to work with Val, click here.
PERSONAL TRAINER + SPORTS REHAB SPECIALIST
Favourite childhood TV show/film: Tough decision between the Batman and Lord of The Rings trilogies. TV show = easy, FRIENDS!.
Favourite drink: Another easy choice, spiced rumbo and coke with lime (particularly Captain Morgan Black Spiced Rum... mmm...)
I'm privileged to be a trainer here at FORM in this great team. I am also the owner of REFORM Performance Clinic, which is situated downstairs at FORM.
REFORM specialises in rehab and injury clinical assessments, among massage, personal training and arrangements of other further services. Check out my website for more: REFORM Performance Clinic
I've been working/playing in sport most of my life and I love it, particularly football, rugby, lacrosse, tennis, cycling and weight lifting. My background consists of growing up playing sport and always being involved in fitness/exercise. I decided to return to education a few years ago and after a LOT of hard work and painful days, I managed to achieve an MSc in Sports Rehabilitation.
Not everything is easy and simple, and this is why I'm saying this to you now, not to bore you with my life story but to relate. Some things take so much work and perseverance to achieve the goals you want. Sometimes it's easier to quite before you've got ahead, but know that if you're reading this you're halfway there. I won't be the person to tell you whatever goals or ambitions you have will be an easy ride, however I can tell you that if you are willing to be part of this great experience, I'd love nothing more than to help you through this journey.
In my five years of rehab experience and 8 years of training experience, I have had the privilege of treating and working with professional national elite athletes in GB Athletics, Premier League Football and International Lacrosse. My experience has allowed me to work with all different athletes and individuals of ages from 6 to 80+ years old, with various different demands, goals and injuries arising from the rigours of professional sport to every day occurences.
My main focus isn't just on treating the pain or the problem, but fixing the cause, so that you can be self sufficient with your own training/rehab program.
If you want to know how to get started on your rehab or fitness journey, I'd love to see you and speak to you. Please don't hesitate to contact me via the link below.
If you'd like to work with Aidan, click here.